Built from the geography up
Outlets are organised by where they actually are, rather than by an arbitrary list inherited from whoever drew the territory last.
Geographic GroupingPoint MasterBoundary Checks
Route & Distribution Optimization
OptiRoute
Turn a scattered outlet book into balanced, road-true routes. Overlap diagnostics, real road distances, leaner routes and a right-sized fleet, computed entirely in your browser, so no row of your route book ever leaves it.
DiagnoseOptimizePriceHand over
12
Product areas
4
Workspace tabs
6
Steps to sign-off
0
Rows uploaded
Client-side route intelligence · no account, no upload
At a glance
Two CSVs in. A defensible route book out.
Made for
Distributors and FMCG operations whose route book was drawn by whoever held the territory last.
What goes in
Two files: an outlet-level book, and a point master with anchor coordinates. Both as plain CSV.
What comes out
Rebalanced routes written in landmark names, an assigned vehicle per route, and a costed impact summary.
Where it runs
In the browser. Not a single row of your outlet book leaves the machine it was opened on.
The engine
From an inherited route book to a designed one.
Most route books are inherited rather than designed. OptiRoute rebuilds one around real geography and real cost, and hands back a book that is shorter to drive, cheaper to run and ready for the field.
Territory conflicts, surfaced
Route sections that compete for the same ground are flagged, so conflicting territories surface before they cost anything.
Overlapping SectionsTerritory ConflictsGeo Outliers
Road-true paths
Distance and time are measured along the actual road network. What the model reports is what a vehicle really covers, not what a straight line suggests it might.
Road Network PathsTrue DistanceReal Travel Time
Optimised for cost, not just distance
A shorter line is not always a cheaper route. OptiRoute rebalances the book toward fewer, leaner routes that still keep every outlet and all of its commission.
Cost-AwareFewer RoutesBalanced Workloads
A right-sized fleet
Each route is matched to the vehicle it actually needs, so fuel, upkeep and vehicle investment come down together rather than one at a time.
Vehicle per RouteRight-Sized FleetLower Running Cost
Field-ready output
No coordinates. Routes are handed back as the bazars and markets a field force already knows, in the order they will walk them.
Named LandmarksWalking OrderCSV Export
Product areas
Twelve areas, one dataset.
Upload, the workspace and its constraints, the diagnostics that justify a change, the comparison that shows it, and the exports that put it in a rider’s hands.
01 Upload
Dual Dropzones
An outlet book and a point master, dropped in side by side, with blank templates if you need them.
02 Upload
Repair Log
What was wrong with the data and what was done about it, line by line, before anything is computed.
03 Workspace
Four-Tab Workspace
Diagnostics, route map, impact and exports: one dataset, four views of it.
04 Workspace
Scope Filters
Cascading filters down to the depot, section or route you actually want to work on.
05 Workspace
Constraints
The planning levers your team controls, each explained inline, all in one rail.
06 Workspace
Stale-Result Guard
Change a constraint and the previous result is retired rather than left sitting under a new heading.
07 Diagnose
Overlap Summary
Every route/section pair competing for the same ground, with how close their outlets come.
08 Diagnose
Geo Outliers
Outlets sitting where no route should reasonably reach, flagged before they distort a route.
09 Compare
Dual Route Map
Original and optimized side by side, pan and zoom synchronised, satellite per pane.
10 Compare
Road-True Geometry
Distance and time measured along the road network, not as a straight line between points.
11 Cost
Impact Summary
Routes, commission and daily sales before and against after, with the difference priced.
12 Output
Exports & Report
Overlap and outlier workbooks, the optimized route book as CSV, and a branded PDF report.
Upload & diagnose
See the drift you are already paying for.
Two files in. Before anything is optimised, OptiRoute checks and repairs the book in the browser, then counts what is actually in it, and breaks every conflicting route pair down to how close it really comes.
Screen 01
Upload & process
The outlet book and the point master go in together. Each zone confirms the file it received, and the run reports what it is doing rather than showing a spinner.
- Blank templates are downloadable, so a planner without files can still start.
- Data problems are repaired and logged before anything is computed.
- Nothing is uploaded: the whole pass runs in the browser.
Turn scattered outlet data into balanced, efficient routes
outlets.csv 2418 KB
Outlet-level book: regions, routes, retailers, locations, sales and brand volumes.
points.csv 1 KB
Point master: the location of every distribution point.
Processing
✓ Reading files
2 Checking & repairing data…
3 Finding overlaps
4 Preparing the workspace
Screen 02
Base File Diagnostics
A health check of the book as delivered. Headline counts over the whole book, then every overlapping route/section pair with how close its outlets come.
- Every conflicting pair is listed with its evidence, so the case for a change is in the numbers.
- Counts cover the whole book, not just the current selection.
- Overlap and outlier tables export as workbooks for whoever owns the territory.
Total Outlets
12,480
Route / Sections
186
Overlap Pairs
412
Geo Outliers Fixed
17
Sections Affected
97
Outlets in Conflict
1,236
Section A Section B Severity Pairs Distance
Meghna / S-03 Eastern / S-01 High 14 84 m
Eastern / S-02 Eastern / S-05 High 9 131 m
Meghna / S-04 Northern / S-02 Medium 6 196 m
Northern / S-01 Northern / S-06 Low 2 240 m
← Prev Page 1 of 17 · 412 pairs Next → Counts are unique per route/section pair
It tells you what was wrong first
Before anything is optimised, the repair log says what it found in your files and what it did about it. A result built on quietly corrected data is a result nobody can defend in a meeting.
Repair LogColumn ReferenceBlank TemplatesStaged Progress
Every lever in one rail
The planning levers sit together in one place, each with an inline explanation of what moving it will do.
Planning LeversOne RailScope-AwareInline Explanations
A stale result never sits under a live heading
Change a constraint and the previous optimisation is retired on the spot. What is on screen is always what the current settings produce.
Stale-Result GuardOne-Click Re-runDataset Status Pill
Nothing leaves the browser
The whole model runs client-side. An outlet book is commercially sensitive, and the simplest way to keep it that way is for it never to be uploaded anywhere.
Client-SideNo UploadLight & DarkWorks Offline
Compare & price
Original on the left. Road-true on the right.
Two maps, pan and zoom synchronised, so a change is seen rather than described. Then the same change priced: routes, commission and daily sales before and after, and what the difference is worth annually.
Screen 03
Original vs optimized
The inherited tangle against the rebalanced network, each pane with its own satellite layer and cluster overlay. Route lines follow the road network, so the distance shown is the distance driven.
- Pan or zoom either pane and the other follows, so the comparison stays honest.
- Routes are coloured per route on the optimized side; the original stays a muted stone.
- Point pins auto-frame the selection when the scope filter changes.
Original 48 routes
Optimized 43 routes
Scope · 3 pointsRoad network · onSatellite · onSynced panes · on
Screen 04
Impact & Financial Summary
What the run changed, and what it is worth. Forty-eight source routes become forty-three with every outlet and all commission kept, then the annualised value of the difference.
- Before-and-after bars share a scale, so the change is read rather than calculated.
- The impact table carries a row for every detected brand column, not just the totals.
- The optimized book exports as CSV with assigned vehicle and cluster sequence per route.
Metric Original Optimized Difference
Routes 48 43 −5
Outlets 12,480 12,480 0
Commission ৳37,544 ৳37,544 ৳0
ADS 362.0 362.0 0.0
Routes · before and after
Original 48
Optimized 43
Cost-to-commission ratio
−18.4%
Annual admin cost saved
৳6.2 L
Annual vehicle cost saved
৳11.8 L
Vehicle investment released
৳24.0 L
CSV adds New RouteAssigned VehicleCluster Route SequenceGeo FixedDistance diagnostics
Platform
No account. No upload. No row leaves the machine.
An outlet book is one of the most commercially sensitive files a distributor has. The simplest way to keep it safe is never to send it anywhere, so OptiRoute does the whole thing in the browser.
Input
- Outlet-level route book (CSV)
- Point master with anchors (CSV)
- Blank templates provided
- Repair log before computation
Engine
- Geography-first route design
- Overlap and outlier detection
- Road-network distance and time
- Cost-aware rebalancing
Output
- Optimized route book as CSV
- Overlap and outlier workbooks
- Assigned vehicle per route
- Branded PDF report
Privacy
- Runs entirely client-side
- No row leaves the browser
- No account required
- Light and dark themes
Enterprise & industry
Run it on your own route book.
Bring one region's outlet file and a point master. We will show you the overlaps you are already paying for, and what the rebalanced book would be worth.